This Sunday, Easter Sunday, is the most attended Sunday in the year. According to a survey conducted by LifeWay, 2 out of 5 Americans are attending Church on Easter. That is a ton of new faces in your service. So get ready cause your service is going to be packed.
But there is a problem… or an opportunity (depending on if your glass half full or half empty person)
Although our services are packed on Easter, they aren’t as packed the Sunday after Easter. The reason according to ministry consultant Troy Page, “[is that] the win is not how many people show up for Easter – it’s how many people come back.”
As Pastors we can be overly focused on Easter Attendance and forget to prepare for the weekend after. It’s a challenge we all face.
So what can we do to get people to come back to church.
Suggestions For getting People to Return
There are so many things we can do to get people to return, here are some suggestions…
- Make your guests feel welcome – greet guests at the door. Genuinely make them feel at home. During your preaching acknowledge the guests, thank them for worshiping with you. Don’t ignore your guests.
- Focus on Excellence – every aspect of your service should be excellent. The worship should be excellent, the preaching, the announcements. Here is the catch, you cannot just focus on excellence for easter but every Sunday. If your only amazing on Easter, your guests will come back once – see the low quality of worship or preaching and not return.
- Make announcements fun – announcements are the opportunity greet your visitors. Thank them for coming. Let this moment be warm and fun. This helps your guests know that it’s ok to laugh in church. The announcements are a great way to communicator information, but more importantly to connect with your guests.
“Laughter is the shortest distance between two people” – Anonymous.
- Great First Time Visitor Gifts – your gift says a lot about you. If you just give them some type of christian literature or a track – they are going to think that you are just concerned about getting them to join your church. Instead try giving them a gift that means something to them. From a coffee mug, to a gas card (with a card that says your next trip is on us), or a coloring book for their kids. The point is that your gift has to be thoughtful and meaningful to your guests.
- Follow Up with Them – Follow up is so important. It takes 7 touches to build trust. And your First Time Visitors will only return if they can trust you. Below is a guide I put together of the tools I use to follow up with over 150 First Time Visitors every month.
- Preach Jesus – This is the most important point. If a guest has an encounter with Jesus, their lives will be transformed and will definitely return. Even if they don’t return, an encounter with Jesus should be the goal of our Easter Sunday. The next step is follow up and connecting with them.
There are a ton of ideas that will help you to connect your Easter Visitors. The key is ensuring that every suggestion or ideas serves your guests. So make serving your guests a priority and they will return.
Don’t forget – it’s not about how many people come to Easter Sunday, it’s about how many people come back.