If you’re struggling to attract guests, averaging 2 to 3 first time guests a week, it’s time to stop. It’s time to stop doing what hasn’t worked and start becoming an attractive church.
I’ll share it with you, but first let’s define what an attractive church is.
What is an “Attractive Church”
Becoming an attractive church does not mean compromising the gospel or using weird tactics to get more people to join your church.
I love pizza, but a pizza party is not going to produce mature believers.
You don’t have to avoid talking about sin. Or soften a hard message.
Being an attractive church means:
- Creating a welcoming environment – It’s becoming a church that engages people, draws them in and creates an emotional connection.
- Being a church you can trust – There is an authentic atmosphere – where the leadership is genuine. What you see on the platform is what you see off the platform.
- Becoming a church others can give their heart to – You can serve wholeheartedly because your efforts will be appreciated.
I could write on and on about the attributes of an attractive church. But what makes a church attractive is that they care about you.
Don’t Be An Ugly Betty?
Ugly Betty was a soap opera my mom would watch. It was the story of a young girl who is unattractive and as a result struggles with her career, relationships, and self-confidence.
Churches that are ugly (unattractive) struggle with attracting guests, connecting and growing them.
Remember I’m not just talking about the look of the building. I’m referring to the atmosphere of the church.
You may have an unattractive church if you struggle with the following:
- You don’t have a culture of evangelism – your congregation is not inviting guests. There is a reason why church members won’t invite friends to your church.
- The atmosphere is not inviting – whether it’s the attitude of the ushers or the appearance of the building,
- Your services are boring – whether it’s the worship or the sermon, regardless of style, there should be a sense of engagement and excitement. People should be excited to go to church on Sundays and meet with God.
- Your services lack Presence – Moses said that the only thing that distinguishes the church from the world is the presence of God. Your services should attract the presence of God.
- Your Services lack excellence – so people attend but don’t enjoy the service, they result… they don’t return.
- You are not Growing believers spiritually – ultimately the measurement of an effective church is ‘how much do people resemble Christ.’ If that is not happening people will either stop coming to church or find a church where they will grow.
So how do you become an attractive church – let me share with you the 3 keys…
Key #1 – See Your Church Through Different Eyes
Whenever I start coaching a church, the first assignment I give them is answering a simple question “What is your guest experience?”
Put yourself in their shoes. The easiest way is to have a friend, preferably someone who has never attended your church, come and give you feedback.
Here are some questions that should be answered:
- How were they greeted at the door?
- What if they needed to use the bathroom?
- What were the children check in experience?
- How easy was it to engage in worship?
- Did the guest understand the sermon?
- How was it exiting the church?
Obviously, there are a ton of other questions you can ask – but the key is to understand how your guests experience your church!
Key #2 – Think Guests First
The key to becoming an attractive church is “thinking guests first.”
Thinking guests first simply means asking:
- how will a decision affect guests,
- how will guests understand and apply this sermon,
- how will guests enjoy their visit to the restroom (ever been to a restaurant with a dirty bathroom, what does it say about the food),
- how will guests engage in worship,
- how will guests respond to tongues in a service
- how will guests respond to the offering
I am not suggesting you stop speaking in tongues, or stop taking offerings.
But I am suggesting that you take a moment and acknowledge guests.
For example, someone speaks in tongues. As part of encouraging a response, take a moment and explain to the guest what just happened. What are the gifts of the spirit and how do they help the congregation.
If you are going to be an attractive church you must think guests first.
Key #3 – Show them you care
Key #3 – Show them you care
When I was about 12 years old, there was a song that was super popular it… it went like this –
“Show me, Show me, You really Love Me, Action speak louder than words”
Here’s the question:
What actions can you take to show guests you care?
Take a moment and think about the guests experience. From walking in the front door, to entering the sanctuary and finally experiencing a service. Are there opportunities to show them you genuinely care?
The immediate answer doesn’t have to be dependent on budget.
The words you use when greeting a guest communicates you care.
How you handle a complaint from a guest shows them you care?
The time you take during your sermon to make sure your guests understand what you are saying communicates you care.
Whether you put up signs in your building communicates you care?
Think through your guests experience and ask the question
“What can I change to communicate that we care?”
What about the first time guests gift? Can that be changed?
Or adding signs throughout the building – what will that communicate?
The final key to becoming an attractive church is caring. Care about the people who enter your church!
Which are you?
So which are you? Are you an attractive church – first time guests rave about your church, your members can’t stop inviting their friends and family, and your services are filled with excellence.
or are you an unattractive church!
Here is the good news, I want to help you – fill out the form below and let’s setup a 20 minute coaching call. If you are not growing as you should be, then today is a good opportunity to open up the hood and fix what is probably not working.
Just click below and let’s get started…