10%! The average church connects about 10% of it’s first time guests.
2%! That’s how many were connecting (Yes, I am embarrassed to admit this).
We were averaging about 1,000 first time guests a year and only 20 were joining our church.
More than just embarrassed over some numbers, we were hurt over the missed opportunities.
Hundreds, if not thousands of people that could have experienced a deeper life in Christ, but did not.
Connecting first time guests is less about tracking numbers and more about the opportunity to see lives changed.
How about you?
Every Sunday first time guests attend your church. How many are you connecting? What steps are you taking to connect these guests?
Or did you not realize you were leaking first time guests?
If your like most Pastors, you are not sure how to connect first time guests. You attract them, so they are coming to your church but your struggling to connect them.
Should you call them? Email them? Write them a letter? Or all of the above?
What should you say on the call? What kind of emails should you be sending? What should the emails say? And when should you send them? Should you write them a letter? Hand written or printed?
I’m not going to answer all of these questions today but I am going to help you with the emails portion of your follow process (I believe emails are super important – in 2015 we had 255 new members and 60% were attending Christ Tabernacle for less than 1 year – due to our email follow up process).
5 Emails You Need To Connect More Guests
In this guide I’ll give you 5 types of emails to send to your email list, what to include in them, and when to send them.
But remember: all churches are different.
What may work in one church may not in another. So some of these emails may not make sense for your church, while others you’ll find yourself using over and over again.
These are the 5 type of emails to send your first time guests:
- Welcome Email
- Meet The Pastor Email
- Survey Email
- Spiritual Growth Email
- Next Step Email
Email #1: The Welcome Email
The goal of a welcome email is to begin a conversation. It’s an easy way to thank your visitors for attending your service.
SUBJECT: Welcome To (Name of Your Church)
(First Time Guest Name), Thank you for visiting us at (Name of Your Church) this weekend. It was our delight to serve you. We would like to make ourselves available if there is something we can do to help (just hit reply and our connections director will respond to you).
As you witnessed and experienced, many people have found a home at (Name of Your Church). We want you to feel at home, so let us know how we can serve you. Call us at (phone number) or email us at (email address).
For further information on our upcoming events visit us on facebook or follow us on twitter. And make sure you join us this upcoming Sunday at (service times), it’s going to be a fantastic service!!!
I hope you enjoyed your coffee mug, trust me the coffee will taste so much better in your new mug.
Pastor (your name)
P.S. Lets stay in touch follow us on facebook and twitter.
A Welcome email should be sent out immediately. Either the Sunday the first time guests attends your church or by Monday.
Email #2: Meet The Pastor (aka the video greeting)
The purpose of this email is for the guests to get to know the Senior Pastor and his wife. The best way for someone to connect, besides face to face, is via video. 60% of the first time guests at Christ Tabernacle open the email and watch the video.
SUBJECT: Meet The Pastor
It’s Pastor (your name) Senior Pastor of (name of your church). We were so excited to have you join us this past week and wanted to personally introduce ourselves to you.
Click here for a 2 minute video message about us and our church – (copy video link)
Praying for you,
(Name of Senior Pastor)
This email should be sent out by the beginning of the second week.
Email #3: Survey Email
One of the best things about having an email list of your first time guests is that you have a group of people who can give you feed back from the viewpoint of a first time guests.
So that means that when you want to evaluate and improve your church you can just send an email.
Subject: Can I ask a favor?
(Name), Thanks! I am about to ask you for a 3 minute favor – so thank you!
Christ Tabernacle has been serving it’s members, community and individuals like yourself for over 30 years. What has helped us serve the Lord for so long has been the prayer meeting! It’s the most important service of the week. So we would love some feedback from you. If you can take 3 minutes and fill out this short survey it will help us improve the prayer meeting so that it continues to be a resource for connecting with God.
Thanks for taking the time to fill out this brief survey. Just click here.
P.S. If you are attending this Wednesdays prayer meeting then just hit reply to this email. I’d love to meet you.
The survey email should be sent after 3 weeks of connecting with the guests. The reason is that you are asking something from the guests. Your follow up process should be focused on giving to your guests.
Email #4: Spiritual Growth Email
Feed my sheep!!! That’s one of the last instructions Jesus gave before he ascended into heaven. Your follow up process should include at least 3 emails that help feed your guests (aka grow them spiritually).
SUBJECT: 4 Tips To Better Understanding The Bible
Sometimes it feels like the Bible is written in a foreign language.
You read and read and read, but you understand nothing. Nada, zero.
But you want to connect with God and keep hearing how important the Bible is. Today, I’m going to give you some tips that will help.
First let me give you some bible basics:
- The bible was written a long time ago – it’s actually a collection of books (66 in fact) written by different authors.
- The Bible was written in another language – actually at least 3 different languages.
- The bible is split into two major parts – The Old Testament with prophecies and stories about how Israel was established. The Old Testament points to Jesus. The New Testament starts with 4 Gospels – the account of Jesus life. Then it has letters written by people who have been impacted by Jesus.It finally ends with the book of Revelation – which is a book detailing what will happen in the future(it’s called prophetic writing)
- Don’t study the bible without a journal or pad so that you can write down what God may be speak- ing to you or write down any questions. Trust me you’ll have more questions than answers.
- The Bible is like a great meal, full of so many different flavors. If you want to enjoy the meal chew slowly. So read your bible slowly, the goal is not to finish the bible but to get to know the one who speaks through the Bible.Oh I almost forgot the 4 tips
- Decide on a translation. If you’re starting to read the bible I recommend the Message translation or the New Living Translation. Both are easy to understand.
- Start with the Gospel of John. The reason is that the Book of John is the easiest for new believers to understand.
- Use the SOAP Method –
- S – find a scripture that catches your attention.
- O – Observation write down what you see,
- A – Application how do you live it out,
- P – Pray – ask God to help you change according to the scripture you just read.
- Don’t Give Up. Find people who can help you understand the bible, learn from others.
At first the Bible can be extremely challenging, but after sometime and following the steps above you’ll begin to understand the bible and draw closer to God.
Praying For you, Pastor (your name)
P.S. Don’t forget about our Meet & Greet this Sunday (include time and location)
The Spiritual Growth Email should be sent after the Welcome Email. The email immediately adds value to your guests. Value leads to trust.
Email #5: Next Steps Email
The goal of your assimilation process should be to get a first time guests to take a next step. In your follow up process you need one email that is direct and clear on what that next step is.
Subject: What’s Next!!!
That’s usually the question that most people who come to our church for the first time ask.
There was some kind of experience you had, maybe during the worship, or something our Pastor said that stirred you. And you are left wanting more or at least trying to figure out what happened.
Maybe you’re just tired of the life your living and want to see a change. So for the next couple of minutes let me unpack for you what is next!!!
Like a newborn infant, if you’re new to the church world, there are some basic necessities you need to help you grow.
The first necessity is you need to develop a relationship with Jesus. There are three things you can do to develop a relationship.
- You have to start by reading your bible. In a later email, I’ll tell you more about how to read and under- stand your bible. For now, just start with the book of John. Also pray, which is simply talking to God.
- You should come to services – here you’ll get an opportunity to experience God. Our services are on Sunday’s at (service times). We also encourage you to participate in the prayer meetings on (service day) at (service times).
- Next you should consider joining a small group. A small group is a group of people committed to help each other through prayer and bible study and just being there for each other. This may come to a shockbut we were not mean to do life alone. Click this link here to find a small group.
After completing these steps – we would encourage you to consider taking our Getting Started 4 Week membership course. During this course you’ll learn the following:
•more about who we are as a church and what we offer,
•you’ll learn about spiritual disciplines to help you grow,
•you’ll take a spiritual gift and personality assessment to discover how God has designed you
•and finally you can select a ministry to participate in.
For more information about the Getting Start Membership Class click here.
Like good parents, we want to comfort you, encourage you and provide the resources you need. But like an infant we cannot grow for you, you are Responsible for your own spiritual growth.
If you have any questions please contact us at (church number) and we’ll assign you to a Pastor or Deacon who can help answer any further questions you may have about Your Next Steps.
See you soon,
Pastor (your name)
The Next Steps email should be sent as a reminder to your next steps process.
So What Now?
Yes, you can copy and utilize any of the emails listed above. But that brings up another question – how can you setup an email follow up process? Is there a program you can use to send out these emails? Outlook just doesn’t cut it? And what if I don’t have enough staff or volunteers?
I’m glad you asked…
I would love to help you create a strong follow up process so that you can connect your easter crowd.
I’m working on a course called Connect 1K Guests. If you’d like to join the waiting list sign up below.